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Bay State News

Tuesday, December 3, 2024

Gerzof Richard on Deinfluencers: NBC Boston

Emerson

Gerzof Richard on Deinfluencers: NBC Boston | https://today.emerson.edu/

Gerzof Richard on Deinfluencers: NBC Boston | https://today.emerson.edu/

Communication Studies senior affiliated faculty and BIGfish PR CEO David Gerzof Richard contributed to an NBC Boston piece regarding the new trend of deinfluencing, or telling people what not to purchase, on social media platforms.

According to NBC Boston, the hashtag #deinfluencing has 250 million+ views on TikTok.

Original source can be found here.

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