Bluefish announced on Apr. 14 that it has raised $43 million in a Series B funding round co-led by Threshold Ventures and NEA, with participation from several enterprise investors including Amex Ventures, TIAA Ventures, Salesforce Ventures, and continued backing from Bloomberg Beta. Existing investors Crane Venture Partners, Laconia, and Swift Ventures also joined the round.
The company said this latest investment brings its total funding to $68 million. Bluefish described itself as a leader in the enterprise segment of what it calls the “rapidly growing estimated $500 billion Agentic Marketing opportunity.”
According to Bluefish, its platform is designed for the AI-driven internet and serves as an Agentic Marketing Platform (AMP). Since launching in 2024, Bluefish reports that 10% of Fortune 500 companies across more than twelve industries have used its services to manage their presence on platforms such as ChatGPT, Google AI Overviews, Claude, Perplexity, and Amazon Rufus.
The company said its system provides marketing leaders with clear visibility into how AI systems understand and influence brand performance online. Bluefish added that this enables brands to turn AI-powered discovery into measurable competitive advantage.
With new capital secured through this Series B round, Bluefish aims to strengthen its position within the evolving agentic marketing landscape.
