Blink announced on May 22 that it has secured $17 million in funding from Enlightened Hospitality Investments, the growth equity fund affiliated with Danny Meyer’s Union Square Hospitality Group. The company also revealed a new global partnership with Shake Shack following what it described as a successful integration of its workforce management solutions.
The announcement highlights Blink’s continued efforts to expand its reach in the employee experience technology sector. The new investment is expected to support further development of its platform and partnerships within the industry.
According to Blink, its mobile-first employee experience platform connects employees, systems, and workplace culture in one application. The company said it aims to bridge the digital divide between deskless and desk-based workers by improving communication and engagement at organizations such as Shake Shack, McDonald’s, Domino’s, Booking.com, Dollar Tree, Nokia, easyJet, JD Sports, Carrefour, and Stagecoach.
Blink reports that it is recognized as a top-rated Employee Communications Application on Gartner Peer Insights and is listed as a Leader in the G2 Grid for Best Employee Engagement Software.
With this latest funding round and new partnership agreements underway, observers will be watching how Blink leverages these developments to strengthen its position among workforce management platforms.
